Communication Design & Strategy Curriculum

This required typography course, the third in the sequence of three, applies an understanding of two-dimensional design space and the unique nature of typographic communication principles. Building on experiences in Typography I & II, students expand their ability to work with typographic sequential systems of communication. Students expand the ability to use various methods, techniques and materials in the creation of a large scale typographic prototype. Content used in this course presents design’s complex history, while also providing student the opportunity to lend their point of view in content analysis. Students may elect to take additional courses, Typography IV and Type Design, starting in the junior year.

This required user interface course, the first in a sequence of three, develops an understanding of basic design principles, code language, and software used in the creation of web-based communications. Through assigned projects, students will understand the complexity of screen based communication systems while applying an understanding of typographic form, image, color, writing, and organizational systems in the context of dynamic user interface. The role of the user is introduced and concepts of understanding their needs are defined. Critical methods and digital techniques associated with appropriate hardware and interface software are integrated into project based learning. Final outcomes demonstrate application of principles to create well-crafted visual/verbal messages applied to informed design solutions. This course introduces students to concepts that are foundational to the department and the skills required for success.

This user experience design course is the second in a series of three. It reinforces basic design principles, coding languages, and software used in creating dynamic and responsive web-based communications. Building on previous knowledge of UI, motion design, typography, and image-making, this course introduces the systemic nature of digital solutions across various media spaces. Through assigned projects, students explore the complex nature of responsive digital experiences with a greater focus on human-centered design solutions in evolving environments and media platforms. Student’s ability to apply critical methods, iterative design processes, and digital techniques associated with contemporary hardware and software is expected in a project-based learning studio. The outcomes will demonstrate well-crafted visual and verbal messages applied to informed design solutions. Students interested in this field may choose to pursue additional courses, such as UxD Design starting in their third year.

This first course, the first in a series of two courses, explores contemporary design practice in Communication Design and Strategy. Students gain an understanding of different forms of design practice, from independent contracts to junior/senior positions and studio ownership. They also participate in on-site or virtual studio visits with BIPOC business leaders to learn about professional expectations. The course covers business tools used by design professionals and guide students in creating materials to prepare for the design market. This includes crafting resumes, writing design briefs and project proposals, using time management platforms, understanding taxes and copyright policies, and developing a junior-level portfolio. The second course, Professional Studio Practice II, is taken in the senior year to further prepare students for the professional design market.

The final required course builds on the first, Professional Studio Practice I, and expands on concepts of contemporary design practice within the Communication Design and Strategy field. In this course, students’ understanding of various forms of their professional life can be envisioned, from independent contracts to junior/senior positions, and studio ownership. Students and faculty critically curate their graduating portfolio to align with the professional goals they have established. Students integrate contemporary tools and media platforms relative to best practices within the design industry. Differentiating the role of resumes, websites, social media, and interview presentations to create a kit that prepares students for their post-CCS careers. This course includes on-site/remote visits that include BIPOC studio practitioners as guest critics to provide additional insights as they transition to the professional design industry.