Monika Sinclair
Associate Professor
MBA, International Business — Loyola University Chicago
(2003-2005)
BS, Marketing — Michigan State University
(1999-2003)
Fashion business strategy, particularly the intersection of merchandising, marketing, retail, and consumer behavior in how brands are built, positioned, and sustained. Sustainability and circularity in the global fashion industry, and the transformation of fashion retail through emerging technologies and experiential consumer engagement.
Professional Experience
Sinclair spent nearly a decade at Adidas in New York, rising to Fashion Group Marketing Communications Director for North and South America, where she managed marketing for Adidas Originals, Y-3, and designer collaborations including Yohji Yamamoto, Stella McCartney, Raf Simons, and Yeezy. She went on to hold marketing roles at Rick Owens and at Authentic Brands Group, where as Global Director of Marketing, Men’s Fashion and Sports Lifestyle she oversaw brand strategy across a 12-brand portfolio. Since 2016, she has worked as a fashion business educator and an independent fashion marketing consultant, advising on brand positioning, product launches, and marketing strategy.