Advertising Design Curriculum
Advertising Design students enrolling at CCS will be required to own or purchase a laptop computer for their studies.
| Course # | Course Title | Credits | |
|---|---|---|---|
| SLP 007 | CCS First Year Experience | 1 | |
| DFN 119 | Digital Techniques | 3 | |
| DFN 137 | 2D & 3D Integrated Design Studio | 3 | |
| DFN 139 | Color & Light Studies | 3 | |
| DGD 151 | Typography I | 3 | |
| DVC 100 | Introduction to Material Culture | 3 |
| Course # | Course Title | Credits |
|---|---|---|
| DFN 138 | 4D Design Studio | 3 |
| DFN 142 | Performative Spaces | 3 |
| DGD 124 | Motion Essentials | 3 |
| DGD 152 | Typography II | 3 |
| DEN 101 | Composition I | 3 |
| Course # | Course Title | Credits |
|---|---|---|
| DAD 235 | Concepts and Campaigns | 3 |
| DGD 211 | Intro Communication Design I | 3 |
| DAD 283 | Marketing & Media | 3 |
| DAH 261 | History of Advertising | 3 |
| DEN 102 | Composition II | 3 |
| Course # | Course Title | Credits | |
|---|---|---|---|
| DAD 287 | Media & Experience | 3 | |
| DAD 266 | App Happy | 3 | |
| DGD 224 | Motion Narratives | 3 | |
| Choose One | DAH 201 DAH 202 DAH 200 | Visual Narration: Africa Visual Narration: Asia Western Art History/Visual Culture | 3 |
| DHU --- | Humanities Course | 3 |
| Course # | Course Title | Credits | |
|---|---|---|---|
| DGD 317 | Prof Studio Practice I | 3 | |
| DAD 321 | Commercial Techniques & Production | 3 | |
| DAD 365 | Digital Narrative | 3 | |
| DAD - - - | Advertising Design Elective | 3 | |
| D --- 200-400 | General Education Elective | 3 |
| Course # | Course Title | Credits | |
|---|---|---|---|
| DAD 322 | Integrated Campaigns | 3 | |
| DAD 366 | Experiential Media | 3 | |
| DAD - - - | Advertising Design Elective | 3 | |
| D--- 200-400 | General Education Elective | 3 | |
| D--- | Open Elective | 3 |
| Course # | Course Title | Credits | |
|---|---|---|---|
| DAD 421 | Portfolio Lab I | 3 | |
| DAD 434 | Content Creation | 3 | |
| DNS 200-400 | Natural Science | 3 | |
| D--- 200-400 | General Education Elective | ||
| Choose One | DAH or DVC 200-400 level | Art History or Visual Culture Elective | 3 |
| Course # | Course Title | Credits |
|---|---|---|
| DAD 422 | Portfolio Lab II | 3 |
| DAD 460 | Thesis Studio | 3 |
| DAD - - - | Advertising Design Elective | 3 |
| D--- 200-400 | General Education Elective | 3 |
| D--- 100-400 | Open Elective | 3 |
Catalog Year 2 Total Credits 126-127*
Total credits: 127: First Year Experience=1; Foundations=18; Major=60; Gen Ed=42; Elective=6
Vision Statement
The Advertising Design Department at CCS creates future-focused advertising leaders through our multi-disciplinary curricular approach. Our program facilitates systemic thinking while nurturing visual and verbal design competencies that can live in the dynamic and static media spaces.
Mission Statement
CCS Advertising Design is a multi-disciplinary program that blends traditional graphic design, UxD, motion design, writing, and strategy to develop creative leaders. We embrace the reality that messages are increasingly dynamic, not static. We value creating design strategies that are empathetic to human values and audiences who are part of our diverse cultural condition. We develop solutions that take the complex ideas and seek to make them accessible to intended audiences. Our goal is to inspire curiosity through inquiry, developing multidisciplinary creatives who lead.
Program Learning Outcomes (PLO)
Upon graduation, students in the BFA Advertising Design and BFA Copywriting programs will be able to:
- Demonstrate an ability to use a variety of research methodologies including an awareness of sustainability in developing communications relevant to society, various audience groups and specific end users.
- Demonstrate an ability to use informed critical judgment in selecting and utilizing components to achieve defined communication goals.
- Combine the disciplines of design, copywriting and digital design in creating integrated campaigns using appropriate media choices to reach the intended audience.
- Use emerging dynamic media to achieve specific communication solutions relevant to audience and user experience.
- Collaborate in creative teams and lead effectively; articulate strategy and ideas, critique others and defend their work in an agency/studio environment.
- Demonstrate ethical leadership in interpreting and responding to communication need and opportunity.
