Millennial families are constantly on-the-go, which means happiness can be hard to fit into the schedule. Lay’s is meeting our audience in the middle with our “Free the Joy” campaign to bring joy to their daily routine. In this multi-platform campaign, Lay’s is encouraging Millennials to release their tension and enjoy the little moments. The extensive suite of Lay’s products is bringing smiles to transportation sites like subways, bus stations, and airports because Millennials are always on the move. During those little moments throughout the day, Lay’s sparks joy even with an act as small as opening a bag of chips. To promote even more enjoyment and smiles, Lay’s is donating 10% of our proceeds to Operation Smile, a charity that provides cleft palate surgery to children in need around the globe. When we all find a little more joy in our lives, the world becomes a lot happier.