by boxcar-admin | Jan 26, 2021
IL MAKIAGE This unapologetic makeup brand provided a brief that asked for a campaign that would disrupt the streets of Detroit. Through research, my partners and I really found the importance of self-expression in makeup. The key phrase being: people don’t wear makeup...
by boxcar-admin | Jan 26, 2021
North Face: Our Future Is What We Face. It’s no secret, women are powerful. In an effort to encourage more women and youth to get outside, I created this print/TV campaign with my fellow lady-boss, Dana Glomski. Our goal was to create a message that would remind women...
by boxcar-admin | Jan 26, 2021
Pistons Poster One thing basketball is consistent with is diversity. My goal was to create a design that would tie San Antonio and Detroit together by using elements that make these teams diverse. More and more women are empowering Detroit and doing amazing work in...
by boxcar-admin | Jan 26, 2021
Augmented reality is increasingly more and more prevalent on today’s platforms. KIT is an app for drummers that takes that trend and pushes it to the next level. Now musicians can figure out the beats to their favorite songs easier than ever and KIT keeps them...
by boxcar-admin | Jan 26, 2021
Defense soap uses its anti-fungal ingredients to protect you against all kinds of infections. No matter how annoying. Fun Gus is a visual narrative of a man who picks up a fungal infection while in a gym locker room. His life is suddenly changed as he is constantly...
by boxcar-admin | Jan 26, 2021
Xenith creates gear for athletes from the student level to professional. Typically, athletes take the gear off and don’t think about it until the next game. Football is more than just a sport for these players, it’s a lifestyle. So our team found a way to...
by boxcar-admin | Jan 26, 2021
A brand anthem for Shock Doctor, the lead brand in dental and concussion protection in sports. No matter what the game, you can count on Shock Doctor, with more specialty mouthguards than any other brand. This project won a bronze Flint Addy Award.
by boxcar-admin | Jan 26, 2021
Billays is Lay’s first partnered initiative with Billie Eillish to become a more globally sustainable brand with a full rebrand of the classic Lays to a biodegradable bag, from which all the proceeds will be donated. A QR code inside the bag gives you access to...
by boxcar-admin | Jan 26, 2021
Il Makiage represents bold, unapologetic women who want their makeup the same way. We gave the brand identity as unique as our 84 shades of lipstick with a fully digital makeup campaign.
by boxcar-admin | Jan 26, 2021
My YouTube spot tells a story about a young woman Chloe and her story of survival after an accident that left her a triple amputee. Youtube is the only place on the internet that has no limit on the timing of videos, so no matter how long your story is, share it on...
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