Ripe is a badass (fictional) film fest with the mission of showcasing films made about, for, and by women. The branding for this festival seeks to engage anyone who recognizes that the film industry is not inclusive. The identity uses overripe 3D fruit to symbolize the females in film who are more than ready to receive recognition. The industry is blooming and so is Ripe. This project includes two animated video teasers, each serving as promotional material for the event. P.S. this was my first time using C4D.