In this campaign, long-time Girlfriend Collective supporter and art director, Sarah Hua and I encourage our girlfriends (Millennials) to wear their values with this eco-conscious athleisure clothing brand. Not only do Girlfriend Collective products support your own butt, but also women’s rights and the planet. Woman-owned since the beginning, Girlfriend Collective ensures safe working conditions and equal pay for each of their girlfriends. In the process, approximately 24 post-consumer used water bottles go into every pair of leggings. Show your girlfriends some support by wearing your values.