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A commercial spot for Hewlett Packard’s newly repositioned brand called “Z by HP.” The commercial convinces professional creatives to step out of their comfort zone because they have become too comfortable with their Macs. The spot states that “comfort is the enemy of creativity” by showcasing iconic creatives who made their mark in the industry by stepping out of their comfort zone. This spot won a One Show Young Ones Bronze Pencil in 2019.

College for Creative Studies
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