Peter Beaugard
Adjunct Faculty
Senior Vice President, Dooney & Bourke
BFA - Maryland Institute, College of Art
(2002 - 2006)
MFA, 3D Design - Cranbrook Academy of Art
(2006 - 2008)
MBA - Columbia Business School
(2016 - 2018)
DBA - Temple University
(2024 - Present)
Peter Beaugard’s research interests center on the intersection of product innovation, brand strategy, and consumer behavior within the fashion industry. He is particularly focused on how product newness, design differentiation, and innovation practices influence brand retention, loyalty, and addiction across different market segments, including luxury, fast fashion, and digital-native brands. His work also explores the mechanisms of diffusion of innovation, the role of marketing and e-commerce strategies in shaping consumer engagement, and the impact of organizational processes and design thinking on sustainable competitive advantage.
Professional Experience
Peter Beaugard is the Senior Vice President at Dooney & Bourke, where he provides strategic leadership across marketing, creative, e-commerce, operations, customer experience, and technology. Prior to Dooney & Bourke, he was an innovation consultant with Fahrenheit 212 in New York City, where he led consulting engagements focused on new product, service, and business innovation for Fortune 100 and private equity clients across four continents. Peter also served as a department chair and tenured faculty at Lawrence Tech University. In addition to his executive role, he teaches business, entrepreneurship, and innovation at the College for Creative Studies in Detroit, with previous appointments at the University of Michigan, University of Bridgeport, and Maryland Institute College of Art.