Advertising Design
Advertising connects people with world-changing ideas and influences culture and society.
The Program
Advertising is not just “selling stuff” to consumers. It’s telling creative and inclusive stories that build brands, engage unique and/or diverse target markets, and inspire action and change in the world. In CCS’s Advertising Design program, you’ll learn to tell stories and create content for multiple creative communications channels — like social media, video, print, digital, user interaction and experiences, mobile, experiential events and guerilla tactics — to solve problems, influence culture and bring impactful change to life.
To succeed in an industry with ever-changing rules and avenues, you’ll develop a range of tools, from strategic copywriting and storytelling techniques to the audience research and sociological analysis that will broaden your reach and impact. Much like in the real world of advertising, our classrooms function in teams. Through collaboration, you’ll gain a true sense of the field so you can hit the ground running, and make a great living, when you graduate.
Advertising Design: Year by Year
Follow along a visual journey of a CCS student’s experience from Freshman through Senior year that includes curriculum, learning outcomes and interdisciplinary connection and collaboration.
Possible Career Choices
Experiential Learning in Advertising Design
With our extensive industry connections spanning over a century, we ensure that the active learning our students engage in aligns with industry needs, preparing them for careers. Through hands-on experiences and reflection, students bridge classroom knowledge with real-world applications, both within and outside traditional classroom settings. Experiential learning opportunities are integrated into academic programs. Offered within courses or programs of study, these opportunities enable students to apply their knowledge through educational projects, partnerships, and placements.
Doner
Farmacy Foods
PizzaPlex
Student Work
Notable Alumni
CCS’s Entertainment Arts alumni have touched every major industry giant and startup, both nationally and internationally. From Burbank to Berlin, and here in Detroit, Concept Design graduates pursue multiple avenues upon graduation.
Amy Gozalka '08
Group Creative Director, DDB
Astin Davis '13
Art Director, Anta
Ilana Portney-Preston '21
Production Designer