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Still from a Film project depicting a long stretch of highway during midday with a film grain filter on top.

Advertising Design

Advertising connects people with world-changing ideas and influences culture and society. 

The Program

Advertising is not just “selling stuff” to consumers. It’s telling creative and inclusive stories that build brands, engage unique and/or diverse target markets, and inspire action and change in the world. In CCS’s Advertising Design program, you’ll learn to tell stories and create content for multiple creative communications channels — like social media, video, print, digital, user interaction and experiences, mobile, experiential events and guerilla tactics — to solve problems, influence culture and bring impactful change to life.

To succeed in an industry with ever-changing rules and avenues, you’ll develop a range of tools, from strategic copywriting and storytelling techniques to the audience research and sociological analysis that will broaden your reach and impact. Much like in the real world of advertising, our classrooms function in teams. Through collaboration, you’ll gain a true sense of the field so you can hit the ground running, and make a great living, when you graduate.

At a glance

95%

Placement Rate

Advertising Design: Year by Year

Follow along a visual journey of a CCS student’s experience from Freshman through Senior year that includes curriculum, learning outcomes and interdisciplinary connection and collaboration.

Year 1

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Year 1

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Year 1

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  • Curabitur justo nisl, maximus eu erat quis, molestie aliquam quam.

Year 1

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Integer id arcu semper, laoreet lorem sed, rutrum elit. Morbi rhoncus viverra dolor in dictum.

  • Lorem ipsum dolor sit amet, consectetur adipiscing elit.
  • Fusce eget enim at enim efficitur consectetur.
  • Nam eu sem sit amet risus maximus ullamcorper.
  • Curabitur justo nisl, maximus eu erat quis, molestie aliquam quam.

Experiential Learning in Advertising Design

With our extensive industry connections spanning over a century, we ensure that the active learning our students engage in aligns with industry needs, preparing them for careers. Through hands-on experiences and reflection, students bridge classroom knowledge with real-world applications, both within and outside traditional classroom settings. Experiential learning opportunities are integrated into academic programs. Offered within courses or programs of study, these opportunities enable students to apply their knowledge through educational projects, partnerships, and placements.

Doner

Farmacy Foods

PizzaPlex

Student Work

Notable Alumni

CCS’s Entertainment Arts alumni have touched every major industry giant and startup, both nationally and internationally. From Burbank to Berlin, and here in Detroit, Concept Design graduates pursue multiple avenues upon graduation.

logos to demonstrate where our alumni work including apple, ogilvy, google, Leo Burnett and many more

Amy Gozalka '08

Group Creative Director, DDB

Astin Davis '13

Art Director, Anta

Ilana Portney-Preston '21

Production Designer