Guest Lecture by Brian Dooley, SVP at Leo Burnett

On Tuesday, September 25, and Wednesday, September 26, Brian Dooley, Senior Vice President/Director of Integrated Production at Leo Burnett, was a guest lecturer in the Advertising department.

Dooley discussed the importance of creativity and production when producing a Super Bowl commercial, and also talked about how he and Leo Burnett have done that with real-life agency case studies and examples. Dooley also critiqued the students’ Super Bowl commercials in the Television Commercial Production class.