Millennial families are constantly on-the-go, something art director, Ashley Ward, and I can definitely relate to. When spend so much of our time being busy, happiness doesn’t always make it into the schedule. Lay’s is setting out to restore joy to the world with our Free the Joy multi-platform campaign. We’re meeting our audience along their hectic commutes to bring joy (and snacks) to their daily routine. And in a partnership with Operation Smile, our chips are funding life-changing cleft palate surgeries around the globe. When we can find a little more joy in the little moments, the world becomes a whole lot happier.
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Millennial families are constantly on-the-go, something art director, Ashley Ward, and I can definitely relate to. When spend so much of our time being busy, happiness doesn’t always make it into the schedule. Lay’s is setting out to restore joy to the world with our Free the Joy multi-platform campaign. We’re meeting our audience along their hectic commutes to bring joy (and snacks) to their daily routine. And in a partnership with Operation Smile, our chips are funding life-changing cleft palate surgeries around the globe. When we can find a little more joy in the little moments, the world becomes a whole lot happier.
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