North Face: Our Future Is What We Face. It’s no secret, women are powerful. In an effort to encourage more women and youth to get outside, I created this print/TV campaign with my fellow lady-boss, Dana Glomski. Our goal was to create a message that would remind women how fearless and strong we really are, and the important of self-discovery and adventure. In each print, we chose a woman who has defied adversity and made history.