Kraft is a brand I hold near and dear to my stomach. Working alongside art director, Cali Novak, we found an opportunity to show our appreciation for Kraft’s consumers, who are also full-time parents and constantly in need of a break. “It’s a Kraft” is a campaign dedicated to parents, acknowledging their ceaseless job of raising a child, without even asking for as much as a “thank you.” We’re supporting parents on social media with realistic family settings. Most media depicts families happily sitting down at the dinner table together, passing dishes and ignoring phones. This dream of dinnertime isn’t usually realistic and can make perfectly perfect parents feel less than that. Finally, Kraft is serving the real families.