Logo, Color & Type
The Marketing & Communications Office is excited to share our style guide to help the entire CCS community become brand ambassadors. The following guide details the editorial styles that should be used.
The CCS style guide applies to all entities at the College for Creative Studies, including but not limited to academic departments, administrative offices, marketing, social media and the CCS website. For questions regarding the CCS logo, color palette and other branding matters, please contact the Office of Marketing and Communications.
College for Creative Studies Logos
The logo should be used in its entirety with no alterations or additional elements added to it.
Full Logo
Yellow bars above/below "Creative"
This version is used for outside audiences who wish to use our logo where the full name adds additional information. It is also used when the communications would benefit from a more formal approach.
Full Logo
Dotted lines above/below "Creative"
This version is used as the primary CCS logo for recruitment and communication materials. Is easily recognized at a variety of sizes for both print and digital communications.
Abbreviated Logo
Yellow Block
The short CCS logo can be used after the full name of the College is spelled out in materials or in instances where the format requires a short logo.
Primary Color Palette
CCS Yellow is the primary color and, in most cases, should appear as the dominant color.
CCS Yellow
PMS 109C
CMYK: C=0 M=10 Y=100 K=0
RGB: R=255 G=221 B=0
HEX: #FFDF1C
CCS Purple
PMS 276C
CMYK: C=87 M=87 Y=0 K=51
RGB: R=37 G=28 B=92
HEX: #251C5C
Black
PMS: PMS Black C
CMYK: C=0 M=0 Y=0 K=100
RGB: R=0 G=0 B=0
HEX: #000000
Secondary Colors
CCS Yellow should be used as the primary color with a sub color palette of secondary tones.
#efefef
#91ffc2
#cad3ff
#ff898b
#fff4b3
#c8ffe0
#e5e9ff
#ffc4c5
Typography
Digital
Aktiv Grotesk serves as the core typeface for our digital products. Highly adaptable and functionally rich, this grotesque sans offers weight, width, and italic variable axes alongside native support for ten global writing systems and a comprehensive icon set. When paired with Interstate, it creates a balanced, dynamic typographic system.
Aktiv Grotesk H1
Aktiv Grotesk H2
Aktiv Grotesk H3
Aktiv Grotesk H4
Aktiv Grotesk H5
Aktiv Grotesk H6
Paragraph
Interstate serves as our primary print typeface, introducing structural clarity and character across our print pieces and digital experiences. Inspired by classic signage design, it brings clean geometry and high legibility to headlines, key callouts, and data-dense interfaces. When paired with Aktiv Grotesk, it anchors our typographic system with a grounded, authoritative feel.
Interstate H1
Interstate H2
Interstate H3
Interstate H4
Interstate H5
Interstate H6
Paragraph
Integrity of Student Work Guidelines
As stated in the Retention of Student Art Work Policy, the College retains unlimited rights to reproduce images of student artwork indefinitely for historical, archival, accreditation, and promotional purposes. Credit will be given to students whose work is reproduced for such purposes.
The following guidelines should be adhered to when using student artwork for promotional purposes, including but not limited to websites, social media, and printed materials:
- Respect for Artistic Integrity: College employees should refrain from distortion, significant modification, reassembly or stylistic filters.
- Layout & Cropping: Cropping and resizing for layout purposes is acceptable provided it is done thoughtfully to maintain the integrity of the original work in the format needed.
- Attribution Standards: All work should be credited using the standard format if the following information is known: Student Name, Graduation Year, Department. There may be instances with specific formats or platforms in which this is not available or applicable.
- Social Media: When possible, the College will attempt to tag the student’s professional social media account.
Opt-Out Provision: Students may request that their work be excluded from future promotional use by contacting the CCS Marketing & Communications Office. Please note that this request cannot be applied retroactively from the date of publishing these guidelines (8/26/26) to materials already in print or circulation.